Too many business owners are walking into 2026 like it’s still 2016.

> They’re clinging to old habits.
> Old tools.
> Old marketing patterns.

But the ground has already shifted under their feet.

If you don’t understand what’s happening right now, you won’t just fall behind — you’ll disappear.

And the numbers prove it.

Look at what’s really going on:

Video Is King Now

If you’re still relying on text-heavy emails, old blog posts, or long pages on your site, your buyers aren’t seeing you.

People move fast today.

They want clear, simple, visual answers.

And if you’re not giving it to them?

Someone else is.

Mobile Runs the World

Your customer isn’t sitting down at a desk to check you out.
They’re thumbing through their phone at the red light.
In the grocery store line.
Laying in bed at night.

If your content doesn’t hit right on mobile, you’re invisible.

The Three Numbers That Should Wake You Up

These stats are the punch in the mouth most business owners need:

73% — Decision-makers evaluate you early in the morning or late at night. You’re not there for them unless you have video.

90% — Emails don’t get opened anymore. Inboxes are a digital graveyard.

98% — Text messages get read within two minutes. Two minutes!

If you’re not using video, mobile-first layouts, and texting… you’re choosing to lose.

It Gets Worse

Also::

• 97% of all marketing fails.

• 60% of Google searches end in zero clicks.

• Humans process visuals 60,000x faster than text.

• 90% of information your brain processes is visual.

Translation

If you’re not visual, fast, and clear — nobody’s sticking around to figure you out.

And yes, it goes even deeper:

• Search behavior is fractured across Google, Instagram, Amazon, TikTok, and AI..

• AI agents are taking over customer interactions.

• Podcasts are exploding while blogs are drowning in competition.

• Live shopping and influencer-driven discovery are replacing product pages.

• Worldwide markets are now easier to reach than your own ZIP code.

The game board changed.

Most businesses never noticed.

The Solution

To win in 2026, you have to stop thinking like a marketer — and start thinking like a buyer.

Here’s what matters now:

1. Win the Private Evaluation Moment

Your buyer checks you out silently.

• No emails.

• No calls.

• No warnings.

Video shows up.

Text messages get read.

Mobile gets action.

This is how you win the 73% of decisions happening when you’re asleep.

2. Use Video Everywhere

• On your site.

• In your emails.

• In your texts.

• On your social platforms.

Video gives clarity.

Clarity builds trust.

Trust drives sales.

3. Speak Through the Phone

If it doesn’t work on a tiny screen, it doesn’t work at all.

• Simple.

• Clean.

• Quick.

4. Embrace Texting

It’s the most opened, most read, most reliable communication channel left.

5. Build Visual, Not Verbal, Experiences

People don’t read their way to a buying decision anymore.
They see their way there.

6. Expand Your Reach

Translate.
Localize.
Repurpose.
If you’re only selling in one language, you just left 96% of the world untouched.

7. Use AI Agents to Scale

AI isn’t replacing people.
It’s replacing delay.
The businesses that deploy agents will outrun those relying on humans alone.

8. Meet Them Where They Already Are

Podcasts.
Live shopping.
Influencer streams.
Short-form video.

This is the new storefront.

Here’s the truth:
2026 is not “someday.”
It’s already pulling into the driveway.

If you want to show up, stand out, and get chosen, video must lead the way.

Text “2026” to 678-922-4561 and I’ll send you a free report that walks you through exactly how to make video your biggest advantage in the year ahead.

Don’t get left behind.

You’ve worked too hard to be invisible.